What Makes A Diamond So Special

The word alone conjures up a thousand images: rare, precious, desirable, beautiful, sparkling tokens of love. Created deep within the core of the earth more than 100 million years ago and brought to the surface by volcanic eruption, most of the diamonds sparkling on fingers today are more than 100 million years old!
Even before these magnificent creations of nature were mined in profusion toward the end of the 19th century, they were a source of fascination and value to early man. The Romans thought diamonds were splinters from falling stars, while the Greeks regarded the sparkling gems as tears of the gods. It is a derivation of the Greek word "adamas," meaning unconquerable, that gave the diamond its name.
Rare and fascinating, mysterious and magical, the diamond has ignited romantic passion throughout history.
The diamond claimed its place as the primary token of love toward the end of the 15th century, when Austrian Archduke Maximilian gave the first diamond engagement ring to his betrothed. It was placed on the fourth finger of her left hand, because that finger was believed to course with the vein of love that passed directly to the heart. Five centuries later, the diamond remains one of the most luxurious and desirable gifts for any romantic and celebratory occasion, a gem whose purity and brilliance symbolizes lasting love.
What Makes a Diamond Special?
Beauty - The colorless beauty and inner fire of the diamond has made this precious gem prized for centuries. Each stone's complex characteristics cannot be duplicated, and no two diamonds can ever be the same. Each stone, like its owner, is endowed with a personality and character uniquely its own.
Durability - A diamond is the hardest substance known to man, making it resistant to deterioration. When cared for properly, diamond jewelry can be worn every day and passed on as an heirloom to the next generation.
Purity - Although new resources for diamonds are being explored and discovered, the supply of these gems remains limited. This is understandable once you learn that more than 250 tons of ore need to be blasted, crushed and processed to yield just one carat of rough diamond. Further, only 20 percent of all rough diamonds are suitable for gem cutting.
Enduring Value - Like many precious products, diamond prices fluctuate. But it is important to know that these sparkling gemstones still retain value after years of being worn and enjoyed.